Leading Australian Foodservice and Grocery Brand Achieves 5.8x ROAS with Coles Online

The brand was looking to leverage “Category Cross-Sell” placement on Coles Online, for their bakery brands or bread products. The Epsilon Retail Media platform offered the new category cross-sell asset that helped the company boost their SKUs outside their native category within the second aisle / level two on Coles Online.

5.8x

ROAS

43.7%

Conversion Rate

$16.8k

Sales

a woman holding a cup and looking at her tab

The Challenge

The key challenge was to expand reach beyond organic search through product promoted SKUs. The main objectives were to amplify visibility, broaden audience engagement, and drive sales beyond the brand’s core category on retailer platforms, while combating the highly cometitive bakery brands or bread products.

The Solution

The company partnered with Epsilon Retail Media to leverage the category cross-sell placement. Strategically placing boosted SKUs in Level 2 aisles encourages shoppers to explore related cross-category products, a key tactic for driving category penetration. Since these customers are already in a ‘shopping mindset,’ they are more likely to be interested in similar, contextually relevant offerings.

“This campaign was a perfect example of the value in being visible in adjacent categories, raising awareness and brand presence in environments where unprompted consideration may be low.”

Gavin McColl - Solutions Manager - Coles 360

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Retail Media

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