Major Australian Retailer achieves 850%+ ad revenue growth with Epsilon Retail Media
Since the beginning of the partnership with Epsilon Retail Media, the Australian retailer has delivered impressive year - over - year growth in sales revenue, retail media ad revenue, and supplier (brand) engagements by harnessing Epsilon Retail Media.
The Brand
A leading Australian retailer with a thriving Retail Media Network (RMN) that caters to the everyday needs of Australian online shoppers. The network boasts a broad product range and has experienced remarkable growth in revenue and campaign activity over the years.
The Challenge
In a competitive e-commerce market, the retailer needed a scalable RMN strategy backed by advanced tech and reliable support to grow revenue, provide brands with easy to use self-serve platform and improve campaign outcomes online.
The Solution
The retailer partnered with Epsilon Retail Media for its market leading native onsite retail media ad serving capabilities, self serve solution and robust real-time reporting for both suppliers and the retailer. Since onboarding, Epsilon helped the retailer implement features such as:
- Varied site placements to enhance visibility.
- Keyword bidding and negative keywords to improve targeting.
- A seamless in-app and web native advertising experience.
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Validating and optimising incremental
growth with ‘unbeatable’ transparency
growth with ‘unbeatable’ transparency