Validating and optimising incremental growth with ‘unbeatable’ transparency
Background
With more than 6.3 million customers globally, and in excess of 26,500 product lines available on its website, PLT was searching for a partner that could match its focus on customer-centricty and hunger for success in new markets.
Challenges
- Ensuring high levels of customer-centricity within a fast-moving business
- Validating incremental return on ad spend (IROAS)
- Optimizing incremental returns
- Helping PLT enter multiple new global markets profitably
Solution
- Our platform activated PLT’s in-house data, creating highly personalised campaigns that target individual customers with the right content at key points along their buying journey.
- We provided a fully validatable and transparent view of incremental ad spend. This approach reveals the exact return on investment and it is backed-up by rigorous test-and-control checks.
- Our solution operates higher up in the PLT sales funnel, identifying key customers and using personalised, one-to-one conversations to stimulate real incremental growth.
- A winning formula of data, predictive analytics and machine learning baked into our PeopleCloud solution, enabled us to help PLT acquire new customers profitably.
“Due to the strength of Epsilon’s customer recognition technology, they can create an always-on and validatable test and control environment. Epsilon achieves a level of transparency that you simply can’t get elsewhere and this means you can be very agile when putting marketing strategies together.”
— Kristy Hynes - Paid Media Manager at PLT
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Activating customer data to unleash
incremental growth
incremental growth