Using Epsilon's suite of data, media, strategic planning and staffing, a leading beauty retailer built and scaled their media network, launching 222 off-site brand campaigns in one year.
A beauty retailer needed a way to drive revenue online and offline and build deeper relationships with their brand partners. They wanted a full-funnel marketing approach to offer brands, helping each one meet and exceed their awareness, acquisition and retention goals.
Epsilon matched the retailer’s first-party data with our CORE ID to identify and message in-market shoppers, creating the basis for their media network. From there, the retailer’s buyers and site visitors were modeled, optimized and ranked on propensity to purchase specific SKUs.
While each campaign was live, it was continuously optimized based on real-time purchasing behavior, ensuring the most recent data informed who was messaged. With detailed reporting on offline and online transactions at the SKU and brand level, the retailer could easily prove revenue for their brand partners and their business.
