Building new revenue and Partner relationships with a retail media network
Driving sales for brand partners
Using Epsilon's suite of data, media, strategic planning and staffing, a leading beauty retailer built and scaled their media network, launching 222 off-site brand campaigns in one year.
More than skin deep
A beauty retailer needed a way to drive revenue online and offline and build deeper relationships with their brand partners. They wanted a full-funnel marketing approach to offer brands, helping each one meet and exceed their awareness, acquisition and retention goals.
A shade for every shopper
Epsilon matched the retailer’s first-party data with our CORE ID to identify and message in-market shoppers, creating the basis for their media network. From there, the retailer’s buyers and site visitors were modeled, optimized and ranked on propensity to purchase specific SKUs.
Picture perfect finish
While each campaign was live, it was continuously optimized based on real-time purchasing behavior, ensuring the most recent data informed who was messaged. With detailed reporting on offline and online transactions at the SKU and brand level, the retailer could easily prove revenue for their brand partners and their business.
90+ brands engaged in this retailer's new retail media network.
Solutions
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Mixing up the perfect digital formula