Valvoline tunes up guest communications

Most drivers know they need twice-annual oil changes, but often are unaware of other beneficial year-round services. To bridge this gap, Valvoline souped up their marketing approach. Using strong identity and 1:1 messaging, they can stay connected with guests between visits and educate them on what services they may be due for next.

Watch the video to hear Jake Lestan, Senior Director of Consumer Engagement, Valvoline Inc., describe how the brand is driving strong customer retention, increasing basket value and growing ROI with Epsilon as their partner.

“There has to be a driver behind the seat in order to transact. Epsilon's ability to find those people and help us acquire them is key.”

Jake Lestan, Senior Director of Consumer Engagement, Valvoline Inc.

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