While the COVID-19 pandemic has propelled e-commerce five years into the future, consumer-centric privacy measures such as the deprecation of third-party cookies and IDFA is making it harder for marketers to know they’re reaching the right people.As the world becomes more connected, are you reaching the right customers?
Well, it doesn’t end here, consumers are moving toward multichannel brand experiences — TV, mobile, web and more, while retailers are starting to feel overwhelmed by the myriad of channels, devices and accounts customers flit between.
Now, that’s a challenge an organization could decide to prepare for and win or consider it a frustrating problem and die in vain, trying. Marketers need to reach every person when and where they’re most receptive to buy, both online and offline, by capturing, storing, labeling, and using data.
In this guide you’ll learn:
- How to make your data actionable so you understand your customers better than you do today.
- Questions to ask your current partners and find out actionable next steps.