How To Turn Satisfied Customers Into Loyal Customers?The key to success for any business organization is a proper customer relationship. Customers are the essence of any business; your customer strength determines your brand value and sales. In such a scenario, all business entities try to turn the satisfied ones into loyal ones.
However, it does not happen instantly! The loyalty between a brand and its customers results from years of hard work as a brand.
If you are a businessperson thinking about how to get loyal customers, there are specific facts to keep in mind and a few things to execute.
Before going to the details, you would like to make you go through vital statistical data published by PwC that states nearly 32% of customers discontinue business proceedings with a company due to unsatisfactory service.
Now, you can go through the details about how you can boost the number of loyal customers for the company.
Ways to Boost Customer Retention for a company
Proper treatment of the employees
If you aim to increase the number of loyal returning customers in your organization, proper employee treatment is a must. As the authority, your behaviour towards the employees can directly impact their relations with the customer.
Consider empathy as the key, and always be compassionate towards the people who are the building blocks for your entity. Happy employees can attract prospects successfully and manipulate them in the right way as the sales occur quickly and top-class service is ensured from the company’s side.
Business entities treating employees in an ill manner might often fail to develop a loyal customer base as the service quality degrades drastically.
Adopt the right mindset
How to keep customers happy and loyal? Well, the simple answer to this question is, developing the right mindset. Make some ground rules that everyone in your business entity would behave in an empathic way with one another.
The mindset of loyalty improves transparency and genuinity in the company, and every employee and customer develops an emotional bonding. Beyond business deals and services, this bond turns a satisfied customer loyal to the company.
Employee empowerment is one of the indirect customer loyalty programs you can build in your business entity. Empowered employees always develop a bond with the company and consider it more than a workplace.
Real empowerment helps the employees apply their ideas to deal with the customers and ensure successful sales with outstanding after-sales services. However, you should remember to provide all your employees with proper marketing and sales training.
Being a business owner, you should check that the management is aware of the percentage of every employee. Moreover, the way they deal with the customers on phone calls, non-voice chats.
Regular meetings with the employees are a must as you can present your views in front of them while the entire management board is present. You can also organize customer meetups periodically. Try inviting every loyal customer and listen to their views regarding the sales and services of your company.
Execute the customer loyalty programs
Customer loyalty programs are among the best ways to manipulate satisfied customers and turn them into loyal customers. There are different types of customer loyalty program ideas that you can implement to boost customer loyalty. Here are the details:
Stage 1: Set up a campaign for bonus points
Providing the customers with bonus points can not only satisfy them but turn them into loyal customers. The bonus points can help the customers enjoy discounts on repeat purchases. No matter the type of commodity or service you deal with, you can allow your customers to get bonus points.
There are a couple of techniques that you can follow while executing the bonus point campaign. They are as follows:
Putting bonus points on specific goods: You can put bonus points on some specific goods in this case. If you are into a commodity-based business, it can be a bold way to clear your inventories as most customers would be attracted to such commodities.
Putting bonus points on multiple purchases: This can be done in the case of both commodity-based and service-based businesses. Ensure all customers get several bonus points for every purchase. Allow them a cashback or discount once they reach a specific amount.
This customer loyalty program is considered effective by many, leading the business to success in much less time.
Stage 2: Bring in referral rewards
If you are sure that your organization has a good base of satisfied customers, you can manipulate them to become referrals and bring in new customers. In turn, you can give them unique reward points that they can redeem for getting cash back or a discount. This can instantly turn satisfied customers into loyal ones.
Stage 3: Periodic giveaways can work
You can give away several gifts to satisfied customers who purchase many things from your company. This is one of the most happening customer loyalty campaigns in the modern market.
If you deal with commodities, it can be easier for you to give away stuff to satisfied customers who often purchase items. You can also give away goodies to selected customers who take your service regularly when in need.
To make your satisfied customers feel better, you can call them up with a request of working for your website. This way, they can create a bond with your company and turn brand loyal.
A random customer always approaches a company either by going through the website or getting a reference. It always depends on the hospitality and customer service level that a customer gets satisfied and turns loyal. Once a customer turns loyal, he/she might keep the loyalty intact for a lifetime.
On the other hand, the company should also make sure that the service remains excellent. In many cases, loyal customers discontinue purchasing commodities or services due to degradation of the services.
This is certainly not expected from a company. It can drastically minimize the sales and put a question on sustainability.