Happy 1/2 hour: The recipe for personalization


Dip your toe into the world of fine dining with this two-part session from #EpsilonPersonalive featuring Auzerais Bellamy, professional pastry chef and founder of Blondery. Joined by experts from Epsilon, the group explores the recipe for stellar marketing personalization: what it really means to double-down on personalization, and how brands can achieve it—big or small.

The group explores:

  • The 4 ingredients to the perfect personalization recipe
  • The importance of robust data in crafting those personalized experiences
  • What big brands can learn about building loyalty from Blondery, a completely virtual DTC bakery
  • How personalized touches, no matter how small, make an impact on a customer's perception of your brand

Take a bite out of this sweet session today.