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Google has only delayed the inevitable: the end of third-party cookies is still coming. Despite Google announcing that it would stop tracking third-party cookies back in January 2020, many marketing and enterprise analytics teams are still working on ways to manage this immense change.
We have more time, but we need to use it wisely. Epsilon's Sara Stevens joins Drew Smith of IIA to share proven approaches on reaching people in a post-cookie world, how to leverage first-party data to do that and what it means to focus on identity over identifiers. They answer questions such as:
Click through to watch the webinar.