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[Podcast] Solving the marketing proof gap: Proving ROI to the c-suite
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How do you ascertain the value of a digital service? And once you understand the value, how do you gain buy-in from your business?
In this podcast, Lisa Collings, VP of Client Development at Conversant imparts her insight and advice on ascertaining the value of digital B2B services, and how to advocate that benefit to the C-Level of your organisation. With a career history in branding for some of the largest B2B and B2C organisations in the world, Lisa understands how to leverage new technology for brand benefit.
Speaking with Robin Davies, MD of Operations at Conversant, Lisa gives actionable advice on gauging the benefit of technology services, in particular harnessing the early adopter advantage.
After listening, be sure to download Lisa's personalisation checklist: a six-point guide to understanding if your business is ready to create truly personalised experiences for your customers at scale.
Download Lisa's personalisation checklist: a six-point guide to understanding if your business is ready to create truly personalised experiences for your customers at scale.
