[Podcast] In conversation: The making of personalisation

Listen to this podcast to understand one-to-one personalisation at scale from one of the leading instigators of personalised marketing.

As the CEO of Conversant, John Giuliani has been a driving force in marketing personalisation for decades. Here, John shares his thoughts on how true one-to-one personalisation has developed, the future of the industry, and how it is that it will get there.

Interviewed by Elliott Clayton, VP of Media, UK, Conversant, John speaks openly about the evolution of marketing, and how Conversant has and will continue to be a key part in that story.

BACKGROUND READING:

• What is personalisation?

• This is what personalisation looks like

• 75% of businesses say personalised communication is essential

Further listening

Liked this? Listen to more podcasts from Conversant, including panel debates on the state of attribution and fraud in mobile advertising.

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