THE EMAIL DEPLOYMENT HANDBOOK FOR NON-PROFITS: THE GOOD CONNECT

While email has become an important fund-raising channel for charities, many struggle to deploy targeted email marketing campaigns at scale. In the second part of The Good Connect series, Epsilon’s marketing and deliverability experts shed light on how an insightful strategy and robust operational foundation can help launch a successful email campaign.

In this webinar, we covered:

• The importance of proper email account set up for maximum deliverability
• How to set up your email service account
• An overview of the campaign deployment process

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