What does it mean to personalise communications at scale? How do you measure return? And how do the different types of marketing personalisation compare? Watch this on-demand talk to find out.

Filmed live at the Savage Marketing event in Amsterdam, in this on-demand video talk, Elliott Clayton - Conversant's senior vice president of media - imparts what he's learnt about true one-to-one personalisation at scale. After a decade of helping iterate and refine Conversant's personalisation capabilities, Elliott's advice comes backed by first-hand industry know-how.

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Find out how to make true, one-to-one personalisation at scale happen. Read Conversant's free guide on the four essential themes for marketing personalisation at scale.

Download the guide