

A new study by Epsilon reveals how senior marketers across Europe are moving from AI experimentation to measurable business impact and what sets leaders apart.
Uncover:
“What stands out is how expectations evolve once AI tools are actually deployed. They deliver on topline metrics like revenue and acquisition, but gaps emerge when it comes to deeper performance indicators like conversion or ROAS. That’s where identity becomes essential. Without a connected view of the customer across channels, AI doesn’t know what it’s optimising for." - Esme Robinson, Director, Platform Solutions at Epsilon
Download the full report to see how your AI strategy stacks up and what’s driving results for leading marketers