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Retail media conversations often revolve around what brands want and what retailers can offer them. But this often overlooks the most important player: the shopper. New global retail media research from Epsilon and CitrusAd reveals something that retailers and brands agree on: Tech fragmentation hurts the shopper experience. So how can retailers and brands work together to fix this?
In this webinar, hosted by the Path to Purchase Institute, hear from Mark Williamson of Epsilon/CitrusAd, Bobby Watts of Peapod Digital Labs, and Mike Peroutka of Gopuff as they discuss strategies to create more shopper-centric retail media, given today’s tools and limitations. Some of the questions the speakers explore include: