Effective marketing starts with knowing your customers—but walled gardens keep much of that knowledge hidden. That’s why Epsilon built a better way. COREID® services provide the industry’s most accurate, stable and scalable identity resolution solutions to recognize and reach 200M+ U.S. consumers in a privacy-safe way.
Fill the gaps in your customer data with COREID solutions
At Epsilon, we see data as little bits, bytes and blocks of all the actions that people take, online and offline. Watch how COREID services connect it all so you'll see each person fully, clearly and securely across all your marketing.
Epsilon was the only company to be categorized in all four functionality segments in Forrester Research's "Now Tech: Identity Resolution, Q3 2020": first-person PII identity, onboarding, embedded digital identity and digital identity.
COREID solutions integrate with Adobe Experience Platform through our newest offering to augment customer data platforms (CDP), CDP Identity Essentials. With this portable identity and data, you'll gain a stronger understanding of customers, drive conversions and measure performance.
The integration of COREID solutions with Salesforce Customer Data Platform (CDP) allows clients to create a richer, singular view of each customer across all Salesforce clouds and orchestrate more personalized customer journeys through both Salesforce and Epsilon PeopleCloud. The alignment also increases the availability of COREID services across the open web.
Epsilon saw the flaws of third-party cookies years ago. We designed our COREID solutions in 2007 with built-in privacy and have been strengthening our identity graph with direct publisher relationships since 2012. Because we designed with privacy in mind, we’re ready to adapt to any new legislation. This early and resilient approach is why our identity resolution platform has greater scale and accuracy than other solutions.
Epsilon has a trusted, 50+ year legacy exceeding consumer, client and regulatory expectations for privacy and data stewardship.
COREID is the only identity resolution solution that requires a complete name and address validated by transactions, ensuring marketers reach the right person with maximum precision and efficiency.
The COREID graph of 200M+ U.S. consumers is the only solution grounded in offline name and address, enabling omnichannel people-based activation, measurement and waste reduction.
Our single source of identity resolution enables consistent 1:1 conversations everywhere consumers interact with your brand, all while maintaining rigorous data separation and privacy protocols.
By anchoring to the uniquely sturdy bedrock of our people-based COREID, you can be confident your ability to reach customers over time won’t drift away with third-party identifiers.
Unilever had identity challenges, logging each website visit as a net-new interaction even if they were from loyal customers. In six weeks, Epsilon solved that and delivered unrivaled results.
