Publisher Common ID built to boost revenue
Streamlining your DIY projects
Following past relationships with partners who enabled redirects and malware that harmed their reputation, ad quality was Hometalk’s first priority. As a leading do-it-yourself (DIY) site, they were seeking a demand partner with a DIY mentality that could deliver high ad quality, unique ad demand, bidding speed and increased revenue.
High-quality ads, built from scratch
With the Publisher Common ID Module built in, Hometalk monetized a portion of their ad supply with high-value, targeted ads — fully personalized. The result: a 40% increase in daily earnings. We served up the tools to get the job done, including timely, quality support and a high level of transparency.
Epsilon Digital
We don’t just serve the publishers, we bring them closer to brand audiences by delivering high-quality, targeted brand ads.
Publishers
The Publisher Common ID Module stores a unique user ID (UUID) in the first party domain. It’s accessible to all adapters can be utilized to improve user matching.
Focusing on a defined audience enabled the client to find a more profitable market that drove higher contributions than their average account holders.
Solutions
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Private exchange for publishers delivers top performance