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Power your marketing with complete foundational data

With the industry's #1 consumer database, you can efficiently identify and engage with customers and prospects.

Data that drives precision and results

We’ve spent decades building our data assets and making strategic acquisitions to strengthen our offerings. We manage the industry’s top-ranked consumer database, with coverage of every marketable U.S. household, and we continue to optimize our customer analytics offerings through ongoing curation and development.

250M

verified U.S. consumers

$3.4T

in consumer spend data

50+

years of experience as a trusted data partner

Know how to interact with everyone

Building a complete foundational data strategy but don’t know where to start? Learn how Epsilon can help you efficiently identify and engage with your best and next-best customers with third-party data.

Why Epsilon data

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Top-ranked U.S. consumer database

Gain insights into 250 million U.S. consumers.

Gain insights into 250 million U.S. consumers. We provide unparalleled coverage and breadth of consumer data.

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More transactional data

Epsilon has developed the most complete set of transactional data assets.

Epsilon has developed the most complete set of transactional data assets. You can activate our data across all marketing channels.

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The largest cooperative transactional database

More than 3,000 brands in key B2C and B2B categories contribute.

More than 3,000 brands in key B2C and B2B categories contribute to the largest cooperative database in the U.S.

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Data that represents real people

All Epsilon data is based on verified individuals.

All Epsilon data is based on verified individuals. Our data includes name and vital consumer data on virtually every U.S. consumer.

What are you trying to do?

Epsilon Data helps marketers create precise campaigns that deliver results, whether that’s through buying off-the-shelf third-party audiences, building audiences based on your first-party data or ensuring you have the best view of your current customers for cross-channel activation.
Campaign-ready audiences
Reach high-quality, diverse audiences primed for quick activation on whatever platform you choose.
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AI-powered audiences
Discover how we use cutting-edge AI to build new audiences based off your best customers and tailored to your marketing goals.
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Know your customers
Maintain accurate and up-to-date contact information on your customers to drive business growth.
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Your trusted data partner

Epsilon's industry-leading Data solution is the key to efficiently reaching customers and prospects.

Best-in-class data, certified

With our commitment to data transparency, privacy and quality, Epsilon was awarded with the IAB Tech Lab Data Transparency Standard Certification and the Neutronian Data Quality Certification.
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The industry leader in data accuracy

Epsilon’s data is benchmarked by Truthset’s Truthscore, the gold standard for industry accuracy. “Our Truthscore benchmark shows Epsilon’s data outperforms the market across key demographic and socioeconomic categories, setting the accuracy standard for impactful data-driven marketing.” —Chip Russo, President, Truthset
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Privacy by design

At Epsilon, we believe that transparent, accurate, and trustworthy data builds the foundation for secure and effective campaigns, and it shows: We were ranked first among competitors in Neutronian’s Data Privacy Scores.
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Where we get our data

We take data quality very seriously. That’s why we've spent decades ethically sourcing and cultivating diverse consumer data to provide the deepest consumer insight available.

Public Records

Data from sources such as voter registration files, phone books, deeds and permits.

Surveys

Self-reported data from 20 million+ households: the largest custom survey in North America.

Partners

Data from sources such as magazine publishers, catalog purchasers, warranty cards and B2B.

Multi-sourced

Real transactional data on competitive and channel spend and category purchases.

See a person behind the numbers

Here’s a sample profile that reveals the depth of our person-level data. With our consumer data, you’ll learn who this person is, what they buy and what they care about.

Demographic & lifestyle

34-year-old married female with two children.

Health & wellness

Active in yoga, Pilates and running. Often tries different organic diet plans. Has allergies and high blood pressure and owns dental insurance.

Finances & wealth

Homeowner, household income of $125K–$150K and household net worth of $250K–$500K. Active investor. There are two cars in her household: a 2015 Audi and a 2016 Chrysler Pacifica.

Merchant-level purchase data

Spent $5,000+ with United Airlines this year. High spender at Brooks Brothers and Marshalls. Frequently buys Tide, Crest and Nature’s Way vitamins.

Propensity & intent

In-market for a new luxury car. Likely to purchase organic food, switch phone providers, purchase multi-policy insurance, take a family vacation and donate to children’s causes.

Attitudes & preferences

Tech early adopter, frequently shops at Amazon and other online retailers.

Don't just take our word for it—hear from our happy clients.

Maximizing performance with audiences that get smarter over time
An upscale apparel brand needed an audience solution to improve its direct mail response rate and drive marketing revenue. With AI Audiences, Epsilon helped the apparel brand deliver more intentional marketing messages.
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Acquiring new customers with AI-driven direct mail
Using Epsilon AI Audiences, Earth Sun Moon was able to evolve its direct mail strategy for its cornerstone holiday campaign and boost sales through the transformative power of AI.
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INSIGHTS

More resources about data to keep you informed

Research
Your guide to cross-generational marketing in 2025
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Video
The Real Deal: Foundational Data Essentials
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Blog
Gen Z: What it takes to reach the fastest-growing generation in 2025
Learn more