Jeannie just placed her first order with Staples, but how did she get there?


The story

Jeannie’s just been promoted from receptionist to office manager. The office supplies paperwork is a mess and she had no idea where to source the usual items. Staples used the Abacus Cooperative Database to identify Jeannie and send her the same great offers her predecessor used to enjoy.

The results

Jeannie now orders more than her predecessor ever did, in fact she gets everything she needs from Staples as none of the other suppliers contacted her. There are loads of others just like her; in fact acquisition response increased by more than 40% from Abacus, relative to other prospecting sources.

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