I lead Epsilon’s data business, I develop robust data-driven strategies that address the business challenges of today’s leading brands.
I have kept my pulse on the data industry for more than 15 years helping clients across verticals determine how data can be incorporated into new and pre-existing marketing solutions. My approach is to use data as a differentiator with a focus on helping clients deliver better results. I am passionate about helping brands find new customers and drive loyalty within their existing customer base.
Data is the foundation upon which a successful marketing strategy is built, take the time to get a full understanding of who your consumers are and what they want.
University of Louisville – MBA.