Driving real marketing outcomes

Epsilon helps brands create personalised, measurable connections with real people, evolving each message at every stage of the purchase journey.

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Trusted by leading global brands

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Why marketers choose Epsilon

The key is Epsilon COREid, the industry’s most accurate source of identity resolution. By refining fragmented signals into a consistent view of individuals, Epsilon eliminates duplication, cuts wasted spend and enables closed-loop measurement tied to real business outcomes.

See every customer clearly

Build a comprehensive, single view of your current and prospective consumers, what they care about and what they buy.

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Plan every step intelligently

Know what to say, when, where and how often with a clear vision for each buyer, evolving with them to ensure the conversation is always relevant.

Connect channels seamlessly

Bring every interaction together, ensuring you can voice your brand responsively, capturing what you learn to inform the next message.

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Epsilon Digital

Reach real people, not just audiences

Turn your first-party data into action with identity resolution that recognises individuals across the open web and connected TV. Connect every impression to a real outcome, creating cross-channel advertising that performs smarter, wastes less and keeps learning over time.

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Epsilon Retail Media

Put shoppers at the centre of every brand interaction

Transform retail data into growth by connecting what happens on your site, off your site and in-store. Help brands reach every shopper with relevance and measure the impact of retail media advertising across the full path to purchase.

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Epsilon Loyalty

Transform transactions into lasting relationships

Go beyond points and promotions. With Epsilon’s loyalty platform, use real-time data to understand what drives each customer and deliver experiences that keep them coming back. Build loyalty that feels personal, creating value for your brand and your customers alike.

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