Connecting with the right traveller while maximising advertising impact
14.5K
verifiable site lands€4.87
overall cost per site land (30% lower than benchmark)20%
above CTR benchmark
amsterdam&partners wanted to promote their City Card primarily to increase culture participation and stimulate spreading through the metropolitan area and secondary to generate income to continue the project.
amsterdam&partners sought to accurately identify and reach travellers who had already booked a trip to Amsterdam or showed strong intent to visit, yet also had a desire to actively contribute to the city in a positive way. They needed a media partner to connect them with the right people, while maximising their advertising impact with higher efficiency.
Using Epsilon’s best-in-class identity resolution, CORE Identity, amsterdam&partners was able to see thousands of intent signals on verified individuals, allowing them to recognizetravelers who are relevant for the City Card.
Epsilon worked with the tourism board to create custom audiences within five desired markets: USA, UK, Germany, France and Belgium.
With Epsilon Digital, amsterdam&partners efficiently served relevant messages based on real-time comprehensive contextual and behavioural data, reaching each person at the right time and place.
We were delighted by the collaboration with Epsilon. They provided us with exactly the targeting we required, obtaining strong results for the activity and some excellent audience insights.”Product Manager at amsterdam&partners
