Authentic Moments Straight to Their Inbox

Machine learning strengthened customer connections with 1:1 email marketing

3.7%

lift in online and offline average order value

9.5%

lift in site visitors

3.1%

lift in revenue per recipient

Quality connections with a quality brand

Known for their high-end, luxury products, Coach wanted to establish relationships just as premium. As a way to cultivate more personal connections, they enlisted Epsilon to spark conversations via customer inboxes.

Building high-end relationships

Using Epsilon PeopleCloud's machine learning and decisioning engine, we developed an 8-week pilot program geared toward understanding the impact of a more personalized email experience. With more meaningful content, Coach earned an EIS Award for Email Marketing Excellence.

Data
Data-driven insights and modeled attributes allowed us to match more meaningful categories with authentic customer profiles.

Messaging
Personalized inbox content and recommendations sparked quality, 1:1 moments for customers, driving 18% more engagement.

"Epsilon is helping our marketing and creative teams to embrace change, evolve our model, and execute many iterations of one email."

Spokesperson, North America Marketing, Coach

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Messaging

Next pick for you: BP

Fueling customer loyalty