For first time, we’ve been able to understand the impact of talking to the same audience from awareness all the way to conversion. Being able to understand from the first time we started talking to someone, how long it took them to make a first, second or third purchase, and being able to determine what our true ‘new to file’ is against our investment has really been instrumental in unlocking more marketing spend.

-Sophia Holland Thomas, Senior Digital Marketing Manager, FatFace

Broadcast reach, digital precision, transformative results

Working with Epsilon offered FatFace a onestop shop approach and helped to achieve

950K

New prospects engaged through CTV

62:1

ROAS increased from 30:1 because of targeting, personalisation and measurement

3:1

Incremental revenue achieved by adopting a fully integrated approach

Challenges

Iconic British lifestyle brand FatFace needed to continue driving growth while justifying marketing spend. Central to this was understanding and
activating its first-party data to provide full-funnel, data-driven, personalised digital marketing, but it had several concerns.

Connected TV (CTV) offered new opportunities for targeting and high-impact engagement, but given its nascency, had reservations around managing frequency.
Traditional performance channels posed challenges around reaching incremental audiences.
Reliance on the walled gardens brought audience and measurement transparency issues.

Solutions

Working with Epsilon provided FatFace with a one-stop shop approach, allowing it to:

Navigate data compliance: Epsilon helped FatFace adhere to data privacy regulations, addressing internal concerns and ensuring data compliance.
Unlock first-party data value: By matching FatFace data to Epsilon’s CORE-ID, they gained a deeper understanding of their audience for more personalised marketing.
Expand into new channels: CORE-ID enabled FatFace to leverage CTV for targeted advertising and optimise budget efficiency.
Drive channel accountability: FatFace gained visibility into customer journeys, from awareness to conversion, across all channels.
Prepare for a cookie-less future: Epsilon empowered FatFace to be ready for a cookie-less future.

Results

950,000 new prospects and 120,000 existing customers engaged through CTV, with an average 97% VCR.
With better targeting and personalisation ROAS increased from 30:1 to 62:1 YoY.
A fully integrated approach and transparent measurement meant FatFace could prove an incremental revenue return of 3:1.
New customers reached across multiple channels were 3.8x more likely to visit the FatFace website and 4.1x more likely to purchase than those reached in a single channel.

-Sophia Holland Thomas, Senior Digital Marketing Manager, FatFace

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