1. Focus solely on new customer acquisition. lexoffice did not have experience with customer retention activity, so did not see value in spending budget in this area.
2. Evolve lexoffice’s marketing strategy beyond increasingly ineffective social media-based campaigns.
3. Find an alternative to Facebook, previously lexoffice’s main channel which was significantly undermined by recent iOS updates.
4. Find a powerful new way to identify and reach out to high-value prospects within a total-addressable market of circa 300,000 companies.
Epsilon Digital enabled lexoffice to identify their most profitable prospects and invest their acquisition budgets as effectively as possible to only target those most likely to engage. Epsilon able ensured that lexoffice could suppress any historical bias in its first-party data, enabling it to focus purely on new customers. Epsilon Digital also:
Epsilon integrates seamlessly into our CRM platform, so when it reports 50 new sales, lexoffice immediately sees them in its system. It’s amazing and so reliable that it’s become our number one channel.”Director Marketing & Consulting at pmc active on behalf of lexoffice