Focusing on a data-driven approach drives growth for Wex Photo Video

Operating in a dynamic environment, Wex Photo Video wanted to improve the effectiveness of its marketing to support its business growth goals by adopting a modern approach to its data-driven customer marketing.

£1M

incremental revenue delivered each quarter

12%

increase in Average Order Value (vs. direct sales)

13:1

ROAS continually delivered

Challenges

Improve the value of Wex Photo Video’s email marketing and overcome its consent issues through tailored display ads.
Increase its efficiencies around marketing spend and improve the effectiveness of its customer communications.
Recruit new customers in a niche market.
Upgrade to a modern marketing platform.

Solution

It adopted a privacy-compliant approach to gain more granular insights into its buyers, allowing it to deliver tailored, impactful, and engaging advertising, which drove campaign uplift.
Epsilon allowed Wex Photo Video to improve its email marketing effectiveness by determining the best approach, message and target audience for each campaign based on its budget and objective.
Every campaign became profitable and delivered the return Wex Photo Video needed.
It could now identify new marketing opportunities and build business cases around them based on probable returns to justify additional marketing investment.
Taking advantage of Epsilon’s dashboards and Quarterly Business Reviews brought it closer to its customers.

Results

Working with Epsilon has allowed Wex Photo Video to:

Realise £1 million in additional incremental revenue every quarter.
Increase Average Order Values by 12% through personalised, relevant marketing, Wex Photo and.
Engage 60% of its active customers each month.
Support its growth aspirations around its retail business.

“Working with Epsilon was a quick, easy, and obvious decision. They replaced our unfit-for-purpose technology with a new, modern, data-driven approach that engages our customers, delivers to our performance goals, and brings in £1m incremental revenue every quarter. This partnership has transformed how we market today and supports our future aspirations.”

— Paul Wareham - Marketing Director, Wex Photo Video.

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