Data-driven approach to digital drives growth

Wex Photo Video wanted to improve the effectiveness of its marketing to support its business growth goals by adopting a data-driven customer marketing approach.

£1M

incremental revenue delivered each quarter

+12%

increase in Average Order Value

13:1

ROAS continually delivered

Challenges

Improve the value of Wex Photo Video’s marketing with new, personalised display advertising reaching the right audience.
Increase marketing spend efficiencies and improve the effectiveness of customer communications.
Recruit new customers in a niche market.
Upgrade to a modern marketing platform.

Solution

Wex Photo Video adopted a data-led approach to its marketing to gain more granular insights into its buyers, allowing it to deliver tailored, impactful, and engaging advertising, which drove campaign uplift.
Epsilon Digital allowed Wex Photo Video to improve its marketing effectiveness by determining the best message and target audience for each campaign based on budget and objective.
Epsilon ensured Wex Photo Video could identify new marketing opportunities and the probable returns to justify additional marketing investment.
Taking advantage of Epsilon Digital’s dashboards and Quarterly Business Reviews allowed Wex Photo Video to better understand their customers with granular insights.
Epsilon Digital allowed every Wex Photo Video to see where every marketing campaign had become profitable and delivered true business impact.

Results

Working with Epsilon allowed Wex Photo Video to:

Realise £1 million in additional incremental revenue every quarter.
Increase Average Order Values by 12% through personalised, relevant marketing.
Engage 60% of its active customers each month.
Support its retail business growth aspirations.

Working with Epsilon was a quick, easy and obvious decision. They replaced our unfit-for-purpose technology with a new, modern, data-driven approach that engages our customers, delivers to our performance goals, and brings in £1m incremental revenue every quarter. This partnership has transformed how we market today and supports our future aspirations.”

Marketing Director, Wex Photo Video.

How can you succeed?

Each industry and each company encounters their own unique set of challenges. But what if we can help you reposition those challenges as opportunities? See what we can do.

Epsilon Digital

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