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On Demand Video Series

How to Develop Customer-Centric Strategies

Epsilon has created a series of video and blog ‘explainers’ to guide you through key aspects of customer-centricity.

01

Customer Centricity Intro

Duration | 15 MIN

High customer loyalty is a trait that all truly customer-centric businesses can boast, with loyalty programmes proven to increase customer lifetime value by 30%. Join us for this on-demand video as we consider how customer-centric businesses promote customer loyalty, and what we can learn from these best practices.

Read Blog
02

Customer Lifetime Value

Duration | 15 MIN

Customer lifetime value (CLV) is the single, most important metric used to understand the long-term profitability of your business. Join us for this on-demand video talk to understand how CLV allows businesses to look beyond short-term KPIs, affording long-term planning and strategic change.

Read Blog
03

Acquisition

Duration | 12 MIN

A detailed look into what customer-centric acquisition strategies look like today, the challenges posed for retail marketers in fulfilling them, and some of the best examples of acquisition for retail.

Watch this 12-minute on-demand video on acquisition for practical advice and guidance to fulfil customer-centric acquisition strategies.

Read Blog
04

Loyalty

Duration | 11 MIN

High customer loyalty is a trait that all truly customer-centric businesses can boast, with loyalty programmes proven to increase customer lifetime value by 30%. Join us for this on-demand video as we consider how customer-centric businesses promote customer loyalty, and what we can learn from these best practices.

Read Blog
05

Demonstrating Profitability

Duration | 15 MIN

In this on-demand video, Dave Simms discusses attribution's negative impact on securing marketing budget, and how finance and marketing can adopt test and control measurement to prove impact on your business' bottom line.

Read Blog
Research
61% of marketers say AI is already boosting the bottom line. Are you seeing the same?
Learn more
Research
Fostering affinity through smarter loyalty programs
Learn more
Blog Post
How Retail Media is Shaping the Future of Ad Measurement
Learn more