In this Marketing Un:Learned conversation, retail media specialist Alex Knapman of Halfords explores what happens when “free money” ad revenue collides with the realities of customer experience, brand identity and measurement.

Drawing on hands‑on work with grocers, discounters and Halfords, Alex shows how retail media forces marketers to unlearn old distinctions between online and in‑store, between segments and audiences, and between short‑term monetisation and long‑term brand health.

In this episode of Marketing Un:Learned, Karl Gibbons, who leads sales strategy and analytics across Northern Europe for SharkNinja, explores what he has had to unlearn about pace, innovation cycles, brand building and channel strategy — and what he brought with him that still holds.

Karl brings a career built in FMCG food (most recently in butter and margarine) to a business that launches approximately 25 new products a year across 38 subcategories.

In this episode of Marketing Un:Learned, Ian Jindal welcomes back Florian Clemens, who leads strategy, proposition and measurement for Tesco Media and Network.

Florian unpacks four core assumptions that retail media practitioners need to challenge.

In this episode of Marketing Unlearned, we dive into the transformative world of digital marketing strategies with a focus on retail media at John Lewis.

Tune in for an engaging discussion on innovation, strategy, and the exciting opportunities in the retail media landscape.