Marketing UnLearned is a podcast series that explores the challenges the leading-edge digital marketing poses to established and received wisdom.
Expert practitioners who have moved beyond the optimised and well-know digital marketing processes share how they have overcome challenges, how their thinking developed and established the ‘new state of the art’.
While we may UnLearn some pieces of accepted wisdom, we’ll replace them with new, effective learning.
In this episode of Marketing Un:Learned, Ian Jindal welcomes back Florian Clemens, who leads strategy, proposition and measurement for Tesco Media and Network.
Florian unpacks four core assumptions that retail media practitioners need to challenge.
In this episode, Ian Jindal talks with Raine Peake, Group Digital Director at Crew Clothing Company.
The discussion covers what needs to be unlearned about discounting, channels, content and customer value, and what a more modern, test-and-learn approach looks like in practice.
In this episode of Marketing Unlearned, we dive into the transformative world of digital marketing strategies with a focus on retail media at John Lewis.
Tune in for an engaging discussion on innovation, strategy, and the exciting opportunities in the retail media landscape.
Alice Anson, Director of Digital Media, explains Nectar 360’s role within the Sainsbury’s Group, leveraging first-party data from 23 million Nectar users for targeted campaigns.
This episode also focuses on the limitations of ROAS, advocating instead for measures like incrementality, category growth, and a more full-funnel thinking approach.
