

The big picture
Travel’s back. The world is opening up, the UK’s Covid travel requirements have ended, and with 57% of people having already booked a holiday abroad this year, confidence is slowly returning to the sector. But with rising living costs impacting disposable incomes and the crisis in Ukraine, marketers must work hard to win business.
Why it’s important
So much has changed in the last two years, and as consumers’ willingness to travel emerges at different rates, it’s a more fragmented market. To be effective, marketers must first identify those in a travel mindset, find them in the relevant channels and connect with them through relevant, personalised messages. And success hinges on applying the right data and technology to achieve this. So what steps can you take?
Deeper dive – 6 areas for success
Adopting these approaches will help you take advantage of the sales opportunities as the travel sector readjusts to today’s environment.
The bottom line
The business opportunities are there, but you must work harder to secure them. So make sure you’re set up to take full advantage. Having the right data and the ability to activate it is essential. Equally critical is that technology works for you by supporting, not hindering, your efforts. Having these twin success drivers in place allows you to take full advantage of these six focus areas.
Struggling in one or more of these areas? Then get in touch with our expert Toby Morris and we can discuss how we can help support and grow your business.