

Digital transformation has been the word on the lips of many marketers over the past few years. Simply put, digital transformation is a restructure of how companies use technology to create a consistent customer experience, wherever and whenever they interact with them. Click to Tweet
Along with digital transformation, we have seen buzzwords such as Artificial intelligence (AI), machine learning, chatbots and voice optimisation take over the digital marketing space as B2B marketers shift towards customer-centricity.
These buzzwords are putting pressure on marketers to incorporate AI that will help them deliver personalised content experiences, regardless of their current digital status and maturity.
But implementing AI just to check the box is becoming an increasing issue within the B2B marketing space. In a previous blog post, we spoke about how even major brands, such as Coca-Cola, have struggled with implementing a digital transformation plan. But, to ensure success, there is a clear process to follow.
Here are the steps B2B companies need to take in order to launch a successful digital transformation strategy that will engage customers and build stronger relationships:
If you can confidently check off all the items on this list, only then is your company is ready to start evolving in the digital marketing space.
For more information on this topic, check out this Overcoming B2B Digital Marketing Challenges Best Practice Guide that Epsilon participated in with Econsultancy.
Want to talk more about getting started with your Digital Transformation plan, or need help auditing your current landscape? Get in touch at hello@epsilon.com today.