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[Video] Business (Un)Usual: Get interactive with email to engage


During the COVID-19 crisis, more emails have been delivered, according to Epsilon PeopleCloud Messaging statistics. And, we're seeing that the volume send-to-open ratio increased 22% from February to March and April (23% to 28%). With the influx of email communications, it's crucial to consider how yours can stand out from the crowd and drive customer engagement.

Epsilon has seen live time-of-open content increase email engagement by as much as 40%, and according to DemandGen, 91% of B2B buyers prefer to consume interactive and visual content. Martech Advisor reports that “interactive email content increases the click-to-open rate by 73% and adding videos to email can boost click rates up to 300%.”

Watch the video to hear from our Messaging experts on how brands are enhancing their email communications with interactive elements to best connect with customers during this unprecedented time.

Read more: Email 2020 trends guide: Interactive content