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Commerce media: how to tell if you have an opportunity
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Epsilon has been named winner in the Commerce Platform category at the inaugural Adweek Tech Stack Awards, recognising a platform built from the ground up to unite best-in-class identity resolution with AI-driven decisioning and closed-loop measurement in one place.
The win lands at a pivotal moment. Retail media is accelerating quickly, yet only a small number of platforms can genuinely show how media exposure translates into real shopper behaviour. This award speaks to that difference and the momentum behind the work.
What makes Epsilon Retail Media stand out?
Epsilon Retail Media connects shoppers across onsite, offsite and in-store environments with a single view of the individual, using AI applied to decide who to reach, where to reach them and when their next move is likely to come. What matters for marketers is that activation and measurement sit in the same framework, allowing brands to keep in step with real people from discovery to purchase without the usual fragmentation.
Where is Epsilon Retail Media being used?
Proof of that impact comes from our work with clients like Currys and its Tech Hunters proposition. This is now the second major industry recognition for the partnership in 2025 following the Digiday Media Awards Europe where it took first place in Best Use of Retail Media. Together with Currys, we have been showing what full funnel retail media looks like when identity resolution and outcomes sit at the centre.
A recent TV category campaign shows this in practice. Currys wanted to engage high intent shoppers ahead of a premium product launch and build momentum across video, display and CTV. Using Currys first party data enriched by COREid, the activity identified enthusiasts who had browsed the brand or close competitors but had not yet bought. AI then kept the campaign calibrated across channels, maintaining relevance throughout what is typically a long decision cycle. The result was a 46% rise in conversions when CTV, OLV and display were combined, with strong in-store impact and more than 50,000 store visits tied directly to campaign engagement.
Getting ready for 2026
This is the kind of future facing retail media marketers expect. Not scattergun reach but intelligent use of shopper signals across formats, and not vanity metrics but outcomes grounded in real transactions. Currys has been ahead of the curve here and the partnership will continue to deepen in 2026, with new capabilities designed to help brand partners reach the Tech Hunters audience with even greater precision and consistency.
If you are interested in what this approach could unlock for your brand, use the Contact Us button below to reach out.
