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London — 31st July, 2018, — Epsilon™, a global leader in creating connections between people and brands, today announced the appointment of Andrew Mitchell, SVP, International Sales with responsibility for leading the sales organisation across APAC and EMEA, including Epsilon’s new India sales team. Based in London, Mitchell will report directly to Nigel Howlett, Managing Director - International.
As SVP, International Sales, Mitchell will play a critical role in positioning the International sales organisations around the company’s go-to-market strategy and growth opportunities, while collaborating on a global basis to enable clients to gain the benefit of Epsilon solutions around the world. Prior to joining Epsilon, Mitchell held numerous leadership positions, notably at IRI where he led the International Technology sales team, successfully working with many of the world’s leading corporations to roll out global programmes.
Mitchell’s primary focus will be to help clients uncover the opportunities and value that can be realised through building strong and collaborative global partnerships with Epsilon, by combining the organisation’s unique suite of data-driven marketing solutions to drive Return on Marketing Investment.
“Andrew is an accomplished business leader who has driven growth, built world-class teams and delivered lasting business benefits to clients across multiple verticals and disciplines including Customer Insights, Marketing, Sales, Supply Chain & Customer Experience. He joins Epsilon with 25 years’ experience of selling enterprise scale technology solutions to client leadership teams.” said Howlett.
“I am thrilled to have recruited Andrew to this role and to lead our ever-expanding International Sales Team. Not only will he strengthen our sales capabilities, but more importantly, continue to help drive accelerated performance and success for our clients, all of which are core to Epsilon values,” he added.
Epsilon, as an organisation, is constantly evolving but central to everything we do is our ability to create lifetime connections between brands and customers. By helping businesses understand big data and interpreting patterns in order to anticipate how, when and where customers will engage with their brand, we deliver personalised positive customer experiences, across all channels and devices.
“I’m absolutely delighted to join a world-class organisation such as Epsilon. Epsilon has unparalleled global capabilities and I look forward to working with my international colleagues to help organisations accelerate growth by bringing them integrated solutions that combine Epsilon’s unrivalled data intelligence, digital creative services, analytic and strategic services, all underpinned by world-leading technology” said Mitchell.
Epsilon™ is an all-encompassing global marketing innovator. We provide unrivalled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ AffiliateTM, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. An Alliance Data® company, Epsilon employs over 8,000 associates in 70 offices worldwide. For more information, visit epsilon.com and follow us on Twitter @EpsilonUK.
