Retailers in Europe right now are using personalised digital media to communicate individually to consumers at scale. They're generating incremental return, and they're proving the GBP£ uplift that it creates to their C-Suite, securing both recognition for their work and continued investment in the marketing function.
Retailers and brand-side marketers should watch this on-demand talk to learn how to leverage the next phase of personalisation:
- Communicating with potential and existing customers individually, at huge scale.
- Delivering full lifecycle messaging by leveraging a single customer view.
- Closing the marketing proof gap, showing true GBP£ uplift to the C-Suite.
During his talk, Elliott Clayton - Conversant's SVP of media - discusses how Dune London generated an additional £4.4 million in incremental return. Read how the Fashion Network covered Dune London's work with Conversant.