Just 15% of marketers are confident that they know their customers well enough to build relationships, according to new research.
In this podcast, Ric Elert, President of Conversant, discusses how brands can better understand their customers and prospects through accurate identification, profile matching, and reach.
Listen to the podcast interview to hear how brands can attain a single customer view (SCV) by solving identification, matching and reach.
The modern CMO's five biggest challenges, and how to solve them
Read the research report detailed in the podcast to help benchmark your marketing function's ability to understand customers and prospects. Detailing fresh insight into the issues faced by senior marketers, then addressing how then solve such issues, the report offers valuable insight for those seeking actionable solutions. Claim your copy of the report for instant access.