

As we approach another Black Friday, retailers face a new set of challenges around this critical trading period. And like recent Black Fridays, this means forecasting customer behaviour remains as unpredictable as ever.
This period is central to retailers’ annual plans. Last year the UK registered its best ever Black Friday, with shoppers spending £9.2 billion. But it also acts as a bellwether for consumer confidence, making Black Friday’s performance an indicator of the state of the economy.
Once again, retailers are having to forecast Black Friday at a time of uncertainty and a rapidly changing environment. While this is a scenario they have become used to, this year, falling confidence is seeing consumers trade down and adopt new shopping behaviours making Black Friday even more challenging.
To learn more about these challenges and the strategies retailers can adopt to help deliver a successful Black Friday, download your copy of our Black Friday report here.