Epsilon Logo
  • Products

    • Digital
    • Retail Media
    • Loyalty
    • Clean Room
    • Website
    • Direct Mail

    Platform

    • PeopleCloud
    • Identity
    • Data
    • Creative Services
    • Blog
    • News
    • Case Studies
    • Podcasts
    • About Us
    • Careers
    • Partners
    • Pressroom
    • Products & Services

      • Digital
      • Retail Media
      • Loyalty
      • Clean Room
      • Website
      • Epsilon PeopleCloud
      • Identity
      • Data
      • Creative Services
    • Resources

      • All Resources
      • Blog
      • In the News
      • Case Studies
    • About Us

      • Careers
      • Our Partners
      • Our Locations
    Privacy Policy 
    Terms & Conditions 
    Privacy Settings 
    Gender Pay Gap 
    Copyright © Epsilon Data Interactive, Inc. (trading as Epsilon International). All rights reserved. Trading address: 2 Television Centre, 101 Wood Lane, London W12 7FR
    1. Homepage
    2. Resources
    3. Blog
    4. [Video] The power of personalisation: Keep your customer coming back for more
    Epsilon Blog

    [Video] The power of personalisation: Keep your customer coming back for more

    By: Epsilon Marketing•May 25, 2017

    Personalised marketing has been talked about for a long time. Yet for many businesses, it still hasn't fully materialised.

    Watch this video to understand how to implement true one-to-one personalisation at scale, today.

    Speaking at Internet Retailing Expo, Conversant's VP of media UK, Elliott Clayton discusses what true personalisation actually means, and how brands can benefit from true one-to-one personalisation at scale.

                 

      Click for sound 0:07         

    Further reading

    Get further insight from the Econsultancy report that Elliott refers to in the video. Download the report for free.

    Download the report

    Topics:Digital MediaCustomer ExperienceAd QualityPersonalisation

    Our insights straight to your inbox

    Join the forward-thinking marketers who rely on our insights to stay ahead.

    Privacy Policy. You may withdraw your consent at any time. For more details see our Privacy Policy or update your Preferences.

    Insights

    Related Posts

    A woman speaking with the text "Cut the over-frequency eating your budget" on a blue and purple background.
    Blog
    How targeted advertising cuts wasted ad spend across display, online video and CTV
    Learn more
    Illustration showing “DATA” at the centre, surrounded by icons representing websites, mobile devices, documents, databases, email, user profiles and digital interactions.
    Blog
    What is data-driven marketing, and how do you use it?
    Learn more
    Videoweek "CTV Advertising Guide Europe 2027" graphic with a play button.
    Blog
    CTV Advertising Guide Europe 2027 by VideoWeek
    Learn more
    Explore more insights