Understanding customers has never been more critical. Even just taking a small snapshot of consumer expectations highlights the variety. Whether it’s loving shopping online or preferring the high street, looking for offers or placing value on aftercare services, there are a myriad of viewpoints. Then add in challenges around returns, sustainability, measurement, and the slow death of the cookie, and this means a lot of pressure on retailers.
In his presentation at IMRG’s Fashion Connect, Chris Cairns discusses the issues facing retailers from consumers, the economy and technology. And with so many challenges, he explains why investing in a strong ID solution is critical to understanding today’s environment and delivering impactful, relevant messages to customers.