

The big picture
By better understanding their location, visitors, and marketing impact, destination marketing organisations (DMOs) can change how they operate to reflect today's travel reality.
Why it's important
The difficulties the travel industry has faced over the recent years have impacted local economies. For DMOs and their marketing strategy, doing the same thing is no longer an option. Now they must take advantage of this opportunity to reassess their current approach and enact change to drive greater value for their destination, which will benefit the whole community.
Deeper dive
Here are 4 ways DMOs can drive and demonstrate value across the communities they support:
The bottom line
Only by taking action now can DMOs ensure their marketing will be relevant to the needs of their area now and in the future.
Download our Future of Tourism ebook to help you navigate today's travel environment. It's full of information, insights, and ideas on how to shift your thinking and elevate your marketing approach.