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Insights

Tap into expert marketing insight

Explore the Epsilon blog to discover the latest marketing trends and impactful insights with contributions from experts across our EMEA business.

Content Type

Podcast
Listicle
Case Study
Blog Post
Infographic
Research
Video

Topic

APAC
EMEA
Ad Quality
Personalisation
Peak Shopping
Incrementality
GDPR
Customer Centricity
Measurement
Privacy
Loyalty
Email
Digital Media
Personalization
Customer Experience
Agency
Data
AI
Identity
Acquisition
Retail Media

Vertical

Retail
Restaurants
Travel
Healthcare

Retail Media

Blog

Brand Pages by Epsilon Retail Media: new way to build branded destinations on retailer sites

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A collage of diverse shoppers in various retail environments, from grocery to home goods.

Blog

How your brand category should shape your media strategy

Learn more

Insights

Tap into expert marketing insight

Explore the Epsilon blog to discover the latest marketing trends and impactful insights with contributions from experts across our EMEA business.

Content Type

Podcast
Listicle
Case Study
Blog Post
Infographic
Research
Video

Topic

APAC
EMEA
Ad Quality
Personalisation
Peak Shopping
Incrementality
GDPR
Customer Centricity
Measurement
Privacy
Loyalty
Email
Digital Media
Personalization
Customer Experience
Agency
Data
AI
Identity
Acquisition
Retail Media

Vertical

Retail
Restaurants
Travel
Healthcare

Retail Media

Blog

Brand Pages by Epsilon Retail Media: new way to build branded destinations on retailer sites

Learn more

Blog

How your brand category should shape your media strategy

Learn more

Five top retail media campaigns title with logos for Co-op, Deliveroo, Currys, John Lewis & Partners, and Ocado.

Blog

Retail media in action: five UK campaigns that drove measurable growth

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Logos of Waitrose & Partners, Currys, Frasers Group, Ocado, B&Q, John Lewis & Partners, RS, Wickes, Iceland, Morrisons, TD SYNNEX, Deliveroo, Sainsbury's, and Argos.

Blog

UK retail media networks powered by Epsilon: a guide to the partnerships behind the platforms

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Woman in a supermarket aisle examining a yellow product and holding a blue shopping basket.

Blog

ROAS vs incremental ROAS: which metric actually proves your media is working

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Blog

How to get started with retail media as a brand advertiser

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Image advertising "How to prove retail media impact" by Epsilon, featuring a woman pondering an upward trend graph.

Blog

How to prove incrementality in retail media (and why most platforms get it wrong)

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Text "Retail Media Advertising: A Beginner's Guide" by Epsilon, beside hands holding a phone with an order confirmation in a retail setting.

Blog

Retail media advertising: a beginner's guide for brand advertisers

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Two women on stage at Retail Media X event

Blog

Retail MediaX 2026: John Lewis and the future of retail media

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