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4 Considerations for Evaluating New Digital Retail Media OpportunityEstimated reading time: 1 minutes

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4 Considerations for Evaluating New Digital Retail Media Opportunity

By: Epsilon Marketing | November 16, 2021

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Digital Retail media is the new digital channel brands need to pay attention to. By engaging with these platforms, brands can reach in-market buyers at the point of purchase. It’s a huge opportunity for them, and according to eMarketer, ad spend in this e-commerce channel is expected to grow by 29.8% in 2021.