61% of marketers say AI is already boosting the bottom line

A new study by Epsilon reveals how senior marketers across Europe are moving from AI experimentation to measurable business impact and what sets leaders apart.

Uncover:

• Where your organisation sits on the AI adoption curve
• The role of autonomous AI in decision-making
• What’s holding others back — and how to move forward

“What stands out is how expectations evolve once AI tools are actually deployed. They deliver on topline metrics like revenue and acquisition, but gaps emerge when it comes to deeper performance indicators like conversion or ROAS. That’s where identity becomes essential. Without a connected view of the customer across channels, AI doesn’t know what it’s optimising for." - Esme Robinson, Director, Platform Solutions at Epsilon

Download the full report to see how your AI strategy stacks up and what’s driving results for leading marketers