Does your deliverability need a health check?

Critical factors such as list hygiene and health, engagement, frequency and cadence, and relative engagement are all key contributors to your reputation as an email sender and ultimately determine your ability to deliver your messages in the inbox of your intended audience.

So how can you take a better approach to your email programme when it comes to deliverability? Ask yourself these 10 questions to determine if your deliverability is in good health, or if it’s a little out of shape.