Exposing the myths surrounding contactless commerce

Contactless commerce is one of the biggest retail trends to emerge from the pandemic. Our research shows consumers across virtually all segments have changed the way they shop – limiting or avoiding time spent in store. But are retailers equipped to capitalise on this dramatic shift in behavior and grow customer loyalty? 

We bust some of the biggest myths around contactless shopping and show how retailers can still build lasting loyalty in a socially-distanced world.