How to navigate Black Friday uncertainty 2022

As another Black Friday approaches, once again, it takes place during another challenging economic climate for retailers. As a result, they will need to adjust their strategies to reflect these trading conditions.

Epsilon has identified six distinct retailer personas, each with specific traits and objectives linked to this critical promotional period. And for each one, we’ve suggested actions they could take to help them deliver a successful Black Friday.

You will learn:

• The challenges of crystal ball gazing
• Get set for Black Friday!
• The importance of going early
• Setting yourself up for Black Friday success and beyond with a customer data platform
• What kind of Black Friday retailer are you? The six Black Friday retailer personas
• 5 Key takeaways