Now, more than ever, as you develop your personalization strategy, it’s important to consider both rational and emotional loyalty. Ask yourself:
- Which approach will engender passion, dedication and trust with your brand?
- Do you have the right strategy and data to guide you?
- An aligned org structure to support you?
- Robust technology to capture and deliver interactions at the right time and place?
If you don’t know or don’t like the answers, it’s time to reevaluate (and watching this panel is a good place to start). Let’s Talk Loyalty podcast host Paula Thomas engages in an outcome-driven conversation with Publicis’ EVP of Commerce and loyalty expert Amy Lanzi, FedEx's SVP of Digital Guest Experience Stephanie Meltzer-Paul alongside Epsilon's SVP & General Manager of Loyalty Prabhu Kannan.