Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data

Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers—we certainly have. But what we don’t talk about enough are the unique, strategic and actionable ways to mitigate these challenges.

Hint: Your loyalty programme can help a lot more than you might think.

In this webinar, Forrester VP Principal Analyst, Mary Pilecki, and Epsilon VP Strategic Consulting, Tamara Oliverio, will share tips on how to leverage your loyalty program to collect invaluable zero- and first-party data. Amp up your customer experiences—all without the cookie.

Key topics include:

• Why zero- and first-party data is so important for marketers today
• How loyalty programs can accelerate customer data collection
• Why tactics like gamification can introduce value and benefits to customers, while also aiding in data collection
• How to measure and prove this return on investment to stakeholders

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