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How to build a loyalty scheme that lasts
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In this episode of Let’s Talk Loyalty, host Paula Thomas speaks to Ralph Browning, Business Development Director at Epsilon, why brands needs to switch from targeting 'coupon cutters' to building community, content and charity in order to reinvigorate the loyalty space and secure access to customers' valuable first party data.
In this discussion, Ralph showcases some exciting ideas that have been launched recently by some of Epsilon’s clients. including the latest innovation in FMCG loyalty, with Kelloggs as one iconic industry leader that’s creating compelling new concepts to connect with their end customers.
Ralph also shares the strategies he believes are important to drive loyalty in 2022, and the increasing importance of connecting with consumers in meaningful ways to drive your brand loyalty.
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