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The six types of Black Friday retailer

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Traditionally used as an opportunity to shift unsold stock, retailers are reappraising Black Friday and taking a more nuanced approach. Epsilon has identified six broad retailer types based on their strategy around this crucial trading period.

Success over Black Friday requires retailers to adopt marketing strategies aligned to their commercial objectives. Each of the six retailer personas has specific activities they can implement to achieve their aims.     

Take a look at the infographic below, or download the PDF with the button above.


Download the full report here.