Research

Third-Party Cookies Phase Out

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There’s a revolution under way in the world of online user identification that will have far-reaching consequences.  

Epsilon went straight to the source and conducted a survey to find out:  

  • How do marketers feel about these changes? 
  • What are they doing to prepare? 
  • Which sectors are expected to be affected most? 
  • What is their approach to gathering first-party data? 
  • And what does the future hold? 

This report includes the top findings from our research, plus key insights by industry, including consumer packaged goods, financial services, restaurants, retail and travel. 

Learn more about how Epsilon can help you succeed without 3PC.