Third-Party Cookies Phase Out

There’s a revolution under way in the world of online user identification that will have far-reaching consequences. 

Epsilon went straight to the source and conducted a survey to find out:

• How do marketers feel about these changes?
• What are they doing to prepare?
• Which sectors are expected to be affected most?
• What is their approach to gathering first-party data?
• And what does the future hold?

This report includes the top findings from our research, plus key insights by industry, including consumer packaged goods, financial services, restaurants, retail and travel.